This may be one of its anti-stress mechanisms, in addition to its benzo similarities.
http://www.ncbi.nlm.nih.gov/pubmed/2963642
"...The inhibitory action of nicotinic acid, nicotinamide, N-nicotinoyl-gamma-aminobutyric acid, NAD, NADH, NADP, and NADPH on the rabbit skeletal muscle glycogen phosphorylase b has been studied. The inhibition is reversible and positively cooperative..."
The enzyme "glycogen phosphorylase b" breaks down glycogen, and based on the above study niacin / niacinamide and their products NAD(P)(H) inhibit it in muscles, thus keeping glycogen levels high.
http://www.ncbi.nlm.nih.gov/pubmed/2963642
"...The inhibitory action of nicotinic acid, nicotinamide, N-nicotinoyl-gamma-aminobutyric acid, NAD, NADH, NADP, and NADPH on the rabbit skeletal muscle glycogen phosphorylase b has been studied. The inhibition is reversible and positively cooperative..."
The enzyme "glycogen phosphorylase b" breaks down glycogen, and based on the above study niacin / niacinamide and their products NAD(P)(H) inhibit it in muscles, thus keeping glycogen levels high.