Grapelander
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The Gutenberg Conspiracy (The Media Matrix — Part 1)
View: https://odysee.com/@corbettreport:0/The-Gutenberg-Conspiracy:b
Transcript and show notes
Episode 421 – The Gutenberg Conspiracy (The Media Matrix — Part 1) | The Corbett Report
www.corbettreport.com
What Hath God Wrought (The Media Matrix — Part 2)
View: https://odysee.com/@corbettreport:0/What-Hath-God-Wrought:8
Transcript and show notes
Episode 422 – What Hath God Wrought (The Media Matrix — Part 2) | The Corbett Report
www.corbettreport.com
So glad he posts a transcript.
One intriguing possibility comes from research conducted by Herbert Krugman in 1969. Krugman—who would go on to become manager of public opinion research at General Electric in the 1970s—was interested to discover what happens physiologically in the brain of a person watching TV. He taped a single electrode to the back of his test subject's head and ran the wire to a Grass Model 7 Polygraph, which in turn interfaced with a Honeywell 7600 computer and a CAT 400B computer. He turned on the TV and began monitoring the brain waves of his subject. He found through repeated testing that "within about thirty seconds, the brain-waves switched from predominantly beta waves, indicating alert and conscious attention, to predominantly alpha waves, indicating an unfocused, receptive lack of attention: the state of aimless fantasy and daydreaming below the threshold of consciousness."
NEIL POSTMAN: To begin with, television is essentially non-linguistic. It presents information mostly in visual images. Although human speech is heard on television and sometimes assumes importance, people mostly watch television. And what they watch are rapidly changing visual images, as many as 1200 different shots every hour. The average length of a shot on network television is 3.5 seconds. The average in a commercial is 2.5 seconds.
TEACHING AS A SUBVERSIVE ACTIVITY
Neil Postman: Informing Ourselves to Death